About Us

Having been successfully recruiting for health & social care clients UK wide since 2005, we have seen some huge changes in the sector over the past 15+ years; however, one key issue has always remained; the difficulties our clients face trying to attract quality care staff.

Due to the ever growing demand for quality health and social care there has never been a better time to work in this industry, however; clients are still really struggling to attract and recruit good quality care staff and how a strong recruitment pipeline is one of the key criteria to enable their business to grow.

We want to help change this and are therefore offering our clients a new way to recruit the very best care staff available in a way that is cost effective, time saving and results focused.

Team Leaders

Katy Williams
Recruitment Advertising Leader

Katy is a skilled business developer and manages the advertising recruitment on a national level, with 25 years of recruitment experience, 15 of which have been in Health & Social Care. She not only brings years of experience to the organisation, but she also adds significant value to her clients.

Harry Sudbury
Digital Marketing Executive

Harry's main responsibilities include data analysis, running the back office, assisting with job specification creation, and monitoring job advertisements. He is also in charge of assisting in the development of strategies to create a long-term digital connection with consumers.

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Nicole Owles
Account Manager

Nicole's diverse set of skills, combined with her previous retail sales experience, makes her the ideal first point of contact for her clients. As one of the company's youngest members, she brings a wealth of enthusiasm and ideas, assisting the organization's growth.


We are a trusted recruitment partner with many of the UK’s leading care providers


Specific experience collaborating with franchised care organisations


We understand the sector you work in and its regulations

Some Of Our Partners

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What People Think


Branch Manager

Katy, seemed very genuine and even though she was largely focused on her sales pitch, see took the time to explain very clearly the benefits that could be achieved using their alternative approach to recruitment.


Great experience & service, saved a lot of our time by submitting only suitable candidates. Maxim send us candidates after filtering and the result is a better hiring rate.

Residential Home Manager

This is the first time our group have used this type of service and we have been thrilled with the outcome. Hassle free and our recruiter took their time to really understand our needs. Would not hesitate to use again.